ROCKER MATTHEW SWEET TO PERFORM LIVE AT THE PRINCIPAL CHARITY CLASSIC

Sweet to Perform After Tournament Play on Friday, June 4th, 2010

(WEST DES MOINES, IA) – Another exciting event has joined the lineup of The Principal Charity Classic. STAR 102.5 and Pigott, Inc., are bringing Matthew Sweet, renowned pop-rocker, to perform live at Glen Oaks Country Club in West Des Moines, Iowa, on Friday, June 4th, 2010. Opening for Sweet will be Des Moines band The Rathbones. The concert will begin at approximately 5:00 p.m., after the first round of tournament play.

Admission to the concert is included with a ticket to Friday’s tournament. Tickets can be purchased in advance for $15 at www.principalcharityclassic.com or at the tournament gate for $20 on the day of the show.

The Nebraska-born Sweet was part of the breakthrough Athens, Georgia, music scene in the 1980s before going on to find widespread success with a string of critically acclaimed releases, including the top 10 single “Girlfriend” in 1991. In his 10th and most recent record, Sunshine Lies, Sweet expands on his signature sound with what he describes as “power-pop-folk-rock-psychedelic-melodic-singer-songwriter-type stuff.”

“The Principal Charity Classic is more than a great golf tournament—it’s also an exciting community event. We’re thrilled to add a live performance by Matthew Sweet to our lineup of fun events for golfers and non-golfers alike. And, of course, it all benefits children’s charities right here in Central Iowa,” said Jamie Alt, Tournament Director of The Principal Charity Classic.

The Matthew Sweet concert will cap off an activity-packed day for The Principal Charity Classic. Friday, June 4th marks the first day of tournament play and also includes the second annual Networking on the Green event. Tickets for Networking on the Green are $50 and include networking with the area’s top executives, tournament and concert admission, VIP parking and more. Additional Networking on the Green ticket and schedule information can be found at www.principalcharityclassic.com.

About The Principal Charity Classic

The Principal Charity Classic brings the PGA Champions Tour pro golf tournament to Des Moines. The tournament will be played at Glen Oaks Country Club in West Des Moines, Iowa, June 1 – June 6, 2010. In addition to the $1.7 million raised for local children’s charities, the tournament also brings more than $20 million in direct community impact—as well as national visibility—to the Greater Des Moines area.

Hosted by the Community Foundation of Greater Des Moines, event monies raised will benefit “Fore Our Kids,” a group of five select charities that support Iowa’s children. The five charities are Blank Children’s Hospital; Bravo Greater Des Moines; Community Foundation of Greater Des Moines; United Way of Central Iowa; and Variety—The Children’s Charity of Iowa.

To benefit even more central Iowa kids, The Principal Charity Classic sponsors Birdies for Charity, an additional fundraising effort to supplement tournament-generated proceeds. One hundred percent of the funds generated through the Birdies for Charity program will go to participating organizations. For more information on the charities and the tournament, visit www.principalcharityclassic.com.

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