The Principal Charity Classic is dedicated to helping Iowa kids succeed. We believe kids can achieve more with support from their community.
Together, we have raised more than $53 million for Iowa children’s charities since 2007.
Each year, the Principal Charity Classic impacts the lives of more than 130,000 kids in philanthropic areas including education and culture, financial security and stability, and health and wellness.
The Principal Charity Classic has an annual estimated economic impact of $23 million on the greater Des Moines region, according to an Iowa State University study. This figure includes increased business for area hotels, restaurants, shopping and other entertainment venues.