Support our mission.

Each year, the Principal Charity Classic impacts the lives of more than 130,000 kids in philanthropic areas including education and culture, financial security and stability, and health and wellness.

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Why we do this.

The Principal Charity Classic is dedicated to helping Iowa kids succeed. We believe kids can achieve more with support from their community.

Tournament impact.

Together, we have raised more than $53 million for Iowa children’s charities since 2007.

Each year, the Principal Charity Classic impacts the lives of more than 130,000 kids in philanthropic areas including education and culture, financial security and stability, and health and wellness.

The Principal Charity Classic has an annual estimated economic impact of $23 million on the greater Des Moines region, according to an Iowa State University study. This figure includes increased business for area hotels, restaurants, shopping and other entertainment venues.

How it works.

Tournament Charity Partners.

The Principal Charity Classic donates funds to four primary nonprofits known as our Tournament Charity Partners. All of our Tournament Charity Partners are dedicated to improving the lives of children in our local community. These organizations embody the sole purpose of the Principal Charity Classic.

Birdies for Charity.

Along with our Tournament Charity Partners, registered Birdies For Charity organizations benefit from funds raised through the Principal Charity Classic. Birdies For Charity provides Iowa non-profit organizations with programming for children – as well as K-12 schools – with a unique and risk-free opportunity to raise additional funds year-round.

More about Birdies for Charity

Legacy Project.

New in 2024, Principal Charity Classic, with support from Sammons Financial Group, will work with the Greater Des Moines Partnership to invest in the evolution of the Legacy Project. The Legacy Project will introduce youth to a variety of professional and technical skills that will increase their knowledge of and confidence in financial planning, customer service, teamwork and collaboration, delegation, and communication.

More about the Legacy Project

Thank you to all our sponsors and fans that help this mission come to life.