Build a Partnership That Makes an Impact

Align your brand with one of Iowa’s premier sporting events through customized sponsorship opportunities that deliver meaningful brand exposure, premium hospitality, and a lasting impact on youth.

Explore opportunities.

Pro-Ams.

Playing in a Pro-Am is one of the most exclusive and unique experiences you can have in sports. Play a course in tournament conditions alongside PGA TOUR Champions professionals for a once-in-a-lifetime round.

Tuesday Pro-Am.

Played at Talons Golf Club.

Wednesday Pro-Am.

Played at Wakonda Club.

Thursday Pro-Am.

Played at Wakonda Club.

Oakview Sky Suites.

The Oakview Sky Suites deliver an exclusive, close-up view of the legends of golf as they finish on the iconic 18th green. With covered outdoor seating and private access to the Oakview Bar inside the Wakonda Clubhouse.

17 Green Skyboxes.

The 17th Green Skyboxes combine premium hospitality, covered outdoor seating, and front-row views of one of Wakonda Club's most exciting holes.

1922 Club.

This fan-favorite shared hospitality deliver premium views of championship golf with the flexibility to host clients, prospects, or employees without the commitment of a private venue. 

Hospitality.

Elevate your tournament experience with hospitality options that bring together championship golf, premium amenities, and exceptional networking opportunities. Whether entertaining clients, prospects, or employees there’s an experience to fit your goals.

Brand exposure.

Become part of the Principal Charity Classic experience through on-site advertising opportunities that showcase your brand where fans, players, and guests come together. Whether building awareness or creating engagement, these opportunities help your brand make a lasting impact.

LED packages.

The on-course LED boards showcase dynamic, full-color branding that captures fan attention throughout the tournament.

On-site branding.

Increase your brand's presence throughout tournament week with opportunities designed to maximize visibility. 

Expo vendor activation.

Create memorable interactions with spectators through an activation. Showcase your brand through games, giveaways, product sampling, or interactive experiences.

Spaces and moments.

Capitalize on the excitement by aligning your brand with one of our tournament venues or events.

Experiences.

Create memorable moments that connect your brand with fans, players, volunteers, and the community.

Legacy Project: Career Ready Collective

The Principal Charity Classic's Legacy Project: Career Ready Collective, equips youth with the skills, experiences, and connections needed to prepare for future careers. By partnering with this initiative, your organization can invest in workforce development while making a lasting impact on communities.

Partnership opportunities.

Make your brand part of the Principal Charity Classic experience. Sponsor the places people gather, the events they remember, and the experiences that define tournament week—all while generating meaningful visibility across on-site, digital, social, and traditional media.

Why sponsor the tournament?

Support the foundational pillars of the Principal Charity Classic.

Community

Over 55,000 spectators attend the tournament each year, enjoying daily activities for kids, families and professionals.

Youth

Tournament proceeds support four Tournament Charity Partners, Birdies for Charity participating nonprofits, and the Legacy Project: Career Ready Collective. Together, these organizations positively impact more than 130,000 youth annually.

Support

Since 2007, the tournament has contributed more than $83 million to support youth-focused initiatives.