World class golf + first class experiences.

There is no better way to treat your clients and employees to a better time than with VIP tickets, a pro-am foursome or a corporate branding package. All while supporting a great cause.

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Step into the world of professional golf like never before with the PGA TOUR Champions Pro-Am Experience! This exclusive event offers avid golf enthusiasts the unique opportunity to play alongside legendary PGA TOUR Champions players and experience the thrill of competitive golf on the newly restored fairways and greens of the Wakonda Club.

Tuesday Pro-Am.

Played at Talons Golf Club.

Wednesday Pro-Am.

Played at Wakonda Club.

Thursday Pro-Am.

Played at Wakonda Club.

Oakview Club sky suites.

Sky Suites feature outdoor, covered seating overlooking 18 green.

Skyboxes on hole 17.

The views of historic Wakonda Club won’t get much better than from the Skyboxes surrounding the 17th hole.

1922 Club.

Featuring access to the Wakonda Clubhouse and "greenside" seating  at the 18th Green.

Private hospitality.

Alongside a full-scale renovation of Wakonda Club, the Principal Charity Classic is unveiling a reimagined and expanded hospitality experience that will provide a first-class client entertainment experience for your company. All hospitality packages provide spectacular views of the competition for you and your guests.

Brand exposure.

Looking for a unique marketing platform to differentiate your company and its products or services? The Principal Charity Classic offers customizable sponsorship programs that can serve as valuable business tools to build brand awareness and align your company with a week-long celebration of world-class golf, community spirit and charitable giving.

LED packages.

Align your brand with a high-profile sporting event televised worldwide.

On-course signage.

Putting your company’s logo and message in front of thousands of people.

Digital spectator guide.

Display your brand message in the digital spectator guide, which gives fans complimentary access to important tournament information.

Green initiatives.

Leave a lasting impact on our community by working together to create a unique initiative.

Zero waste partner.

Support the tournament's mission of ultimately achieving zero-waste certification.

Water conservation partner.

Help reduce the event's water consumption and protect our natural resources.

Sustainability program.

We know that we cannot go on this sustainability journey alone. We are seeking partners who are making their own individual strides in sustainability to help create a robust support system to make the greatest impact possible during tournament week and year-round. Learn more about tournament sustainability efforts here.

Volunteer program.

Volunteerism is a core principle of the PGA TOUR and vital to the success of the Principal Charity Classic. Each year, 1,000+ volunteers donate their time to support our event. With these sponsorship opportunities your company’s identity will follow the footsteps of volunteers both prior to and post tournament.

Program sponsor.

Polos, hats, bags, meals, there is a variety of opportunities to gain exposure for your company, providing unique brand alignment.

Standard bearer signage.

No other sponsorship opportunity enables your corporate logo to "cover more ground" than the standards.

Volunteer green team.

Become a sustainability partner while also supporting volunteer efforts at the tournament.
Explore opportunities in more detail

Why sponsor the tournament?

Support the foundational pillars of the Principal Charity Classic.


Over 60,000 spectators attended the 2023 tournament, enjoying daily activities for kids, families and professionals.


Over 130,000 children were impacted thanks to our Tournament Charity Partners and more than 90 participating Birdies For Charity organizations receiving donations last year.


Since 2007, the tournament has contributed more than $53 million to Iowa children’s charities.