Sponsored by Principal, powered by Iowa kids
Since 2007, the event has contributed more than $62 million to organizations who invest in the future of Iowa youth. This always exciting and family-friendly event greatly contributes to the economic vitality and quality of life in Central Iowa while bringing a strong field of professional PGA TOUR Champions players to Des Moines.
Steve Nieman
Executive Director
Steve began with the Principal Charity Classic in early 2022, serving as tournament director. Prior to joining the team, Steve served as director for the 2019 U.S. Senior Open at Notre Dame and the PGA TOUR Champions event in Biloxi for eight years. He brings a wealth of experience in sponsor, client, and player relations, budget management and tournament administration. When not working, he and Fiona enjoying traveling the world and being outside; Steve is especially fond of fishing. They are blessed with three children Chandler, Connor, and Emma.
Alex McCarty
Tournament Director
Alex started his career in 2014 as the Tournament Manager with the Principal Charity Classic. Throughout the last seven years he has managed elite professional golf tournaments including the BMW Championship and U.S. Senior Open. He is a native Iowan and a graduate of Simpson College. When not in the office, Alex enjoys spending time outdoors with his wife, kids and two dogs.
Skyler Hoth
Sales & Special Events Manager
Skyler spent the last four and a half with the Iowa Wolves Basketball Team leading their ticket sales department to one of the top attendance leaders in the league. He is an Iowa native and a graduate of Upper Iowa University. As the Sales and Special Events Manager, Skyler will work with our sponsors to grow the tournament and support Iowa Children’s Charities. Outside of the office Skyler enjoys golfing, watching football and spending time with his wife and two dogs.
Karena Ries
Community Relations & Marketing Manager
Karena was inspired to pursue a career in community relations from her time working with the Des Moines Buccaneers and seeing the impact and memories a single event can create within the community. She’s been involved in the Des Moines sports landscape for several years, serving as the secretary for the Des Moines Adult Hockey Association. She is a Drake University graduate with a degree in Public Relations and Graphic Design. In her free time, Karena enjoys baking and traveling.