Become a Principal Charity Classic Sponsor

Promote an excellent cause

Join our passionate fans and 300 corporate sponsors who help make the Principal Charity Classic the marquee event of the summer. There is no better way to treat your clients and employees to a better time than with VIP tickets, a pro-am foursome or a corporate branding package.

Why sponsor the tournament?

Support the foundational pillars of the Principal Charity Classic.

Community

Over 60,000 spectators attended the 2023 tournament, enjoying daily activities for kids, families and professionals.

Children

Over 130,000 children were impacted thanks to our Tournament Charity Partners and more than 90 participating Birdies For Charity organizations receiving donations last year.

Charities

Since 2007, the tournament has contributed more than $53 million to Iowa children’s charities.

Sponsorship Options

Corporate Hospitality

Alongside a full-scale renovation of Wakonda Club, the Principal Charity Classic is unveiling a reimagined and expanded hospitality experience that will provide a first-class client entertainment experience for your company. All hospitality packages provide spectacular views of the competition for you and your guests. Private Skyboxes are available at multiple locations and 1922 Club packages feature seating at 18 Green, VIP parking passes, access to the Wakonda Clubhouse, indoor restrooms, complimentary wi-fi, and much more.

Advertising

Looking for a unique marketing platform to differentiate your company and its products or services? The Principal Charity Classic offers customizable advertising options that can serve as valuable business tools to build brand awareness and align your company with a week-long celebration of world-class golf, community spirit and charitable giving.

Pro-Am

Step into the world of professional golf like never before with the PGA TOUR Champions Pro-Am Experience! This exclusive event offers avid golf enthusiasts the unique opportunity to play alongside legendary PGA TOUR Champions players and experience the thrill of competitive golf on the newly restored fairways and greens of the Wakonda Club. Playing alongside golfing legends provides a unique insight into their strategies, stories, and the mental approach that sets them apart. Throughout the day, you’ll receive VIP treatment, including access to the Wakonda Clubhouse, premium amenities, local food & beverage to fuel your game and post-round celebrations to commemorate your experience.

Volunteer Opportunities

Volunteers play a vital role in helping the tournament operate smoothly, which ensures that we can maximize our contributions to charity partners. Golf knowledge isn’t required to volunteer, and the tournament offers a variety of volunteer opportunities for golfers and non-golfers alike.