Promote an excellent cause

Join our passionate fans and 300 corporate sponsors who help make the Principal Charity Classic the marquee event of the summer. There is no better way to treat your clients and employees to a better time than with VIP tickets, a pro-am foursome or a corporate branding package.

Why sponsor the tournament?

Support the foundational pillars of the Principal Charity Classic.


Over 60,000 spectators attended the 2023 tournament, enjoying daily activities for kids, families and professionals.


Over 130,000 children were impacted thanks to our Tournament Charity Partners and more than 90 participating Birdies For Charity organizations receiving donations last year.


Since 2007, the tournament has contributed more than $53 million to Iowa children’s charities.

See a full list of sponsorship offerings

Tournament Sponsors

Principal brand logo
Mid-American Energy brand logo