PGA TOUR Champions Presents Four Awards at Annual Tournament Meetings

Principal Charity Classic wins President’s Award for the second time since 2016

 

Orlando, Florida – At the PGA TOUR’s annual Tournament Meetings – held at the JW Marriott Grande Lakes in Orlando, Florida – the winners of the PGA TOUR Champions Tournament Awards were announced on Tuesday, December 10. The Principal Charity Classic was honored with the 2024 President’s Award. This marks the tournament’s second time winning the award, having also earned the distinction in 2016.

 

Full list of award winners below:

President’s Award:                  Principal Charity Classic
Players Award:                          Simmons Bank Championship presented by Stephens
Sales Award:                              Chubb Classic presented by SERVPRO
Volunteer of the Year:           Lisa Arvidson, Insperity Invitational

 

President’s Award

In its 17th year, the Principal Charity Classic, held at the Wakonda Club in Des Moines, Iowa, was awarded the prestigious President’s Award, recognizing not only the criteria of all PGA TOUR Champions awards but also the unique qualities that make the tournament exceptional.

 

“Since 2007, the Principal Charity Classic has established itself as one of the premier tournaments on our Tour,” said PGA TOUR Champions President Miller Brady. “This event delivers a top-tier experience for fans, players, caddies, and staff, all while creating a significant charitable impact in the Des Moines community and throughout the state of Iowa. The tournament team’s exceptional efforts, combined with the dedication and passion from Principal make this a standout stop on the PGA TOUR Champions and a well-deserved recipient of the 2024 President’s Award.”

 

In 2024, the Principal Charity Classic was a success in nearly all aspects of how PGA TOUR Champions tournaments are measured.  Highlights include:

 

  • Principal executives on the tournament board and committees are active year-round, working in lockstep with an engaged tournament team. This partnership between title and tournament saw Principal as one of the finalists for the Best Title Sponsor Integration.
  • Driven by their Birdies for Charity Program, the Principal Charity Classic raised a record $8.66 million in 2024, benefiting over 130,000 children in Iowa. Since inception in 2007, the PCC has raised over $62 million in charitable giving for the region.
  • The Principal Charity Classic is warmly embraced by the Des Moines community, with more than 1,100 volunteers supporting the tournament, over a third of whom are Principal employees. The community support can be seen in the fan attendance, ranking among the best on PGA TOUR Champions.
  • A newly designed entrance featuring a ‘Sustainability Grove’ highlighted the tournament’s goal of reducing emissions and achieving net-zero status. Initiatives like the “Pedal to the PCC” campaign, which encourages fans to bicycle to the event, are part of this eco-friendly effort.
  • A partner-focused tournament team, supported by community leaders on the Tournament Board, provided for another strong revenue performance.
  • The tournament’s attention to hospitality, as well as a recent golf course renovation at the Wakonda Club, ranked the event as one of the year’s favorites by Players and Caddies.

 

See the full release and learn more about the awards: https://www.pgatour.com/pgatour-champions/article/news/latest/2024/12/11/pga-tour-champions-presents-four-awards–at-annual-tournament-meetings

 

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ABOUT PGA TOUR CHAMPIONS  

PGA TOUR Champions is a membership organization of professional golfers age 50 and older, including 35 members of the World Golf Hall of Fame. The Tour’s mission is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back and generate significant charitable and economic impact in tournament communities. Follow PGA TOUR Champions online at PGATOUR.com, on Facebook, on Twitter (@ChampionsTour), on Instagram (@pgatourchampions) and on TikTok (pgatourchampions).

 

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